SentiLink is at the forefront of fraud prevention and identity verification, offering innovative solutions to help financial institutions tackle synthetic fraud, identity theft, and more. We’re thrilled to have them onboard as partners in our mission to equip you with the tools and knowledge you need to stay ahead in this ever-evolving landscape. Stay tuned for more great episodes and insights—thanks again to SentiLink for supporting the podcast! Visit: https://www.sentilink.com/ and learn all about them! ---------------------------- Welcome back to another exciting episode of "Banking on Fraudology"! I'm your host, Hailey Windham, and today we're diving deep into the world of fraud detection with our special guest, Jen Martin. With over 15 years of banking experience and a robust background in criminal justice and statistics, Jen brings a wealth of knowledge and a passion for data-driven solutions in the fight against fraud. In this episode, Jen takes us through her fascinating career journey, from her early aspirations to become a crime statistician to her pivotal roles in banking and fraud prevention. We'll explore the transformative power of real-time data models and advanced analytics in combating fraud, as well as the critical importance of collaborative efforts across different departments within an organization. We'll also discuss the evolving landscape of fraud threats, particularly post-pandemic, and the need for quick, adaptable strategies to stay ahead. Jen provides invaluable insights into tackling specific challenges such as check fraud and maintaining a balance between effective fraud controls and a positive customer experience. We'll touch on the strain of staff retention and the importance of ongoing training, especially in frontline positions. Join us as we unravel the complexities of fraud prevention, the necessity of creative data utilization, and the indispensability of cross-functional teamwork. Stay tuned for practical advice and inspiring stories from one of the leading voices in the fraud-fighting community. Let's get started! About Hailey Windham: As a 2023 CU Rockstar Recipient, Hailey Windham, CFCS (Certified Financial Crimes Specialist) demonstrated unbounding passion for educating her community, organization and credit union membership on scams in the market and best practices to avoid them. She has implemented several programs within her previous organizations that aim at holistically learning about how to prevent and detect fraud targeted at membership and employees. Windham’s initiatives to build strong relationships and partnerships throughout the credit union community and industry experts have led to countless success stories. Her applied knowledge of payments system programs combined with her experience in fraud investigations offers practical concepts that are transferable, no matter the organization’s size. Connect with Hailey on LinkedIn: https://www.linkedin.com/in/hailey-windham/ ---------------------------- Banking on Fraudology is part of the Fraudology Network, and produced by Podyssey.io.