Keen to better understand your guests and plan strategically for the future? In this episode, Phil Tate of international drinks consultancy CGA serves up the latest global trends with insights into how consumer attitudes, motivations and needs are evolving. Don't miss out - listen today! Tristan speaks with Phil about: · The catalyst behind new trends and how they are identified · How consumer expectations have shifted in recent years · How social media is influencing consumption Phil is Group Chief Executive Officer at CGA Strategy, the trusted On Premise measurement, insight & research consultancy to food & drink businesses across the globe. Sign Up to become a Diageo Bar Academy Member: https://bit.ly/3SFn5X5  Test Your Bar Knowledge With E-Learning: https://bit.ly/3gD7NEU  Follow Diageo Bar Academy on Facebook: https://bit.ly/3SHLhba  Follow Diageo Bar Academy on Instagram: https://bit.ly/3gMzUBR  You must be over legal purchase age to listen. Any opinions or views expressed in this podcast are the guest's own and do not represent those of Diageo. Hosted on Acast. See acast.com/privacy for more information.