Who are your club’s ideal members? What drives them and why would they want to be involved? And how many members can you really accommodate anyway? When you think about it, your club is not the same as any other, and that is likely the reason you attract the members you do. In this episode, Michael and Steve continue their discussion about club marketing and the value of knowing who your marketing should target. While it’s great to have an INCLUSIVE club, join the Basket Case Bros for this episode as they help you figure out the best people to seek to include in the first place!