The journey of marketing in clubs continues! Join Michael and Steve in this week's episode where they discuss how clubs should see sponsorship as a form of marketing. It can be hard in clubs to recognise the difference between donations and sponsorships, which makes it important to know how a club should help market their sponsor’s goods and services. That's why Michael and Steve take you through how sponsorship is a business unit, not just part of your fundraising, and how to build social awareness and brand awareness for your sponsors.  P.S. Michael and Steve  refer to a handy visual-aid which you can follow along during the episode, or refer back too afterwards. To get your hands on this visual-aid, either send us a message via our 'Contact Us' section on our website at www.cprgroup.com.au/contact or send an email to [email protected] and we will send it out to you.  Enjoy this week's episode filled with Basket Case-y Goodness!