Welcome to the 2nd episode in the Club Planning series! In this episode, the Basket Case Bros delve into the importance of having clear mission, vision, and values statements that *actually* reflect what your club stands for. It's time to kick out the old wishy-washy statements, and bring in statements that connect with your members - and potential members. Tune in and listen as Michael and Steve explore the significance of knowing why your club exists and how you can harness the power of emotions to create a powerful and impactful club culture.