Will Guidara made his name in the hospitality industry as the co-owner of Eleven Madison Park, transforming it from a "good" New York restaurant to a 3 Michelin star establishment that was ranked number one on "The World's 50 Best Restaurants" list in 2017. In his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will shares his personal memoir and manifesto, outlining his business management philosophy on the art of service. Together with Martin Reeves, Chairman of BCG Henderson Institute, Will discusses how to be intentional in the pursuit of relationships with both the people you work with and those you serve, and the impact of digging deeper to explore new creative approaches that turn ordinary transactions into extraordinary experiences. *** About the BCG Henderson Institute The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy