One can wine about the decline in classical music audiences or look at the facts. Especially during the COVID19 pandemic, more and more people have turned to classical music. Streaming has long overtaken album sales. It is time for any musician to re-think their recording strategies and be present on all streaming platforms. Stop thinking about albums. Think playlists and share your music! If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.