A touchpoint is any way a customer can interact with your business, whether it be in person, through a website, a social media platform, text or email communication. How many touchpoints (contacts) do you think it takes for a customer to buy? It is a basic marketing principle that it takes seven...

The REAL reason entrepreneurs disappear is because they have made the conscious decision to give up!  They've convinced themselves they can't do it so they stop trying.    But remember that giving up is not the same as pivoting, changing strategies, taking a break and trying again!  You are not a...