In this episode of Beauty Business Strategies, Paul and Tussanee Luebbers from the LashCast Podcast join us to discuss the evolving role social media plays in growing a successful beauty business. We also explore how to ensure you're using your influence for the greater good of your company and community. 1:03 - Background 4:32 - Shifts in the industry 6:26 - Jumping to the head of the line before paying your dues 8:17 - Experience vs. influence 11:02 - Where the beauty industry is getting distracted 13:01 - The line in the sand between business and personal 17:46 - Stop consuming and start producing 22:46 - Separating who you are from what you do 24:38 - Learning from others' journeys (and mistakes) 28:00 - Connection, collaboration, and community 33:22 - How to introduce change Watch the video version of this episode: https://youtu.be/HIo80CGCu4c To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session: Schedule a free 60-minute strategy session: https://bit.ly/3OBHURH Strategies: https://www.strategies.com Salon/Spa Business Coaching: https://strategies.com/memberships/ In-Person Salon/Spa Seminars: https://strategies.com/seminars/ Online Salon/Spa Training: https://strategies.com/upcoming-onlives/ Incubator Seminar: http://go.strategies.com/incubator Instagram: https://www.instagram.com/strategies4biz/ Facebook: https://www.facebook.com/strategies TikTok: https://www.tiktok.com/@strategies4biz To learn more about the amazing things Paul & Tussannee are doing at LashCast: https://lashcastproductions.com/ The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team and create world-class client experiences. If you liked this episode, hit like, follow or subscribe. And, if you think someone else could benefit from this video, please click the share button. We're sure they'll appreciate it.