On this episode of the Beauty Business Strategies Podcast, we're joined by Carol Augusto, the executive producer and "dream builder" behind the celebrated beauty industry conference, Serious Business. We'll dive into the inner workings of running a successful conference, the leadership skills required to make it happen, and the teamwork, empathy, and trust necessary to make it truly unforgettable.  Carol will also share the thought process behind ensuring events are more than just an experience and offering attendees the tools to apply the lessons they've learned in their businesses. 00:15 - Introduction 01:08 - Meet Carol 02:05 - A crash course on Serious Business 04:08 - Expose, evoke, evolve: what makes a great conference 07:49 - Challenges and weaving it all together 10:40 - Trust and knowing your team’s strengths 12:00 - “The best part!” 14:28 - Carol’s must-read list 18:20 - Sit in the seat of the audience 21:12 - True perspective through empathy 23:47 - Sit in the seat of the audience - even in the back row! 25:30 - The perks of being a “dream builder” 28:11 - It’s the message that counts 30:56 - Building connections 33:01 - Getting results 38:39 - Here’s the take-home 40:14 - Closing comments Watch the video version of this episode: https://youtu.be/vcP9ECOzEnQ To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session: Schedule a free 60-minute strategy session: https://bit.ly/3OBHURH Strategies: https://www.strategies.com Salon/Spa Business Coaching: https://strategies.com/memberships/ In-Person Salon/Spa Seminars: https://strategies.com/seminars/ Online Salon/Spa Training: https://strategies.com/upcoming-onlives/ Incubator Seminar: http://go.strategies.com/incubator Podcast: https://strategies.com/podcast/ Instagram: https://www.instagram.com/strategies4biz/ Facebook: https://www.facebook.com/strategies TikTok: https://www.tiktok.com/@strategies4biz The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences. If you liked this episode, hit like, follow or subscribe. And, if you think someone else could benefit from this video, please click the share button. We're sure they'll appreciate it.