Episode 140: Scalp Micropigmentation Industry Evolution with Steven Greitzer
Listen now
Description
What you will learn from this episode:   Discover Scalp Micropigmentation's role in the beauty industry   Hear how to manage different projects in your business   Learn about how one beauty industry veteran has scalped his business     Steven Greitzer began his career in Scalp Micropigmentation in 2012. He partnered with one of the world's largest brands and opened their first two locations in Miami and Palm Beach, Florida. He has since become one of the world's leading experts in Scalp Micro-Pigmentation, and he also is sought out for his color theory.   His knowledge of machines and needles is so extensive. He's been a speaker at other conventions and also an emcee overseas. Steven was exposed to different skin types and hairline styles which enabled him to be a very versatile artist. He is not only an Award Winning Scalp Micro-Pigmentation Artist, but also a trainer.   In this interview, Steven discusses the current state of the Scalp Micro-Pigmentation Industry and the issues of improper training. He talks about his concerns about poor work being showcased on social media, as well as, a disconnect between veteran artists and newcomers in the industry. Steven emphasizes the responsibility that comes with being a trainer and the importance of taking this business seriously. He dives into understanding your limitations as an artist and the challenges of scaling multiple aspects of the business to create additional revenue streams. Finally, he touches on the impact that Scalp Micropigmentation can have on people's lives, and how it is important to approach the industry with the right ethics and intentions.     Topics Covered:   01:23 - Steven Greitzer's introduction 03:01 - How he started the evolution of machines and needles 06:20 - Common mistakes in the industry 09:55 - The disconnection between veterans and newcomers in the SMP industry 13:54 - How he evolved as a person to manage different business projects  18:05 - His major lesson learned from the past experiences 19:20 - Challenges affecting the marketplace and the SMP industry 22:51 - Steven's advice to somebody that's just starting 28:09 - How he scaled his business 32:19 - His upcoming events 34:24 - What brings him joy   Key takeaways:   "There's been this disconnect between veterans who've been doing this a long time, and then new people who are stepping in thinking like, "Oh, well, we're doing it the new way, and this way it looks better than what you guys are doing." And when you've thought and we're all like, "Well, we tried all that. We've done it, and it doesn't heal the right way. It does learn that there'll be a big wake-up call in your fourth, fifth year, and even before that." And it comes down to really just poor training. You know, there's a lot of bad training out there." - Steven Greitzer     "Since we live in a social media world, the loudest, biggest, brightest voices get heard. And that's what shows in the marketplace. And people just assume like, "Okay, well this person's got a big following and a bunch of comments and people going, looks great, looks great, looks great, looks great." These people know nothing. And of course, it looks great on Instagram. So there's this really strange disconnect that's happening along with evolution." - Steven Greitzer     "Learning how to teach is like cooking. It's easy to make a plate for your wife or your husband whenever, and know that they'll like it. Or for a group of three or four people, you know. But when you start cooking for 30, 40, 50, or a hundred people, You gotta pull the salt. You can't go so spicy. So you gotta curate something digestible, and palatable to the masses. And understand how some people learn by seeing all the different learning types. You gotta learn that. So training is not easy and it's great for financial change. We can get a good amount and it doesn't take too long. But what other people don't realize is, as you start g
More Episodes
What you will learn from this episode:   What to do about uncertainty in your business Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers How it can transform feelings of...
Published 04/24/24
What you will learn from this episode: How to use business credit cards to travel first class for virtually free The importance of flexibility and strategy when booking flights with points Tips on applying for the right credit cards to maximize travel rewards   Are you dreaming of jet-setting...
Published 04/16/24