What you will learn from this episode: Learn the benefits of storytelling in your marketing Discover how to deliver your stories in many ways Hear about the things you should be focusing on for more client engagement   In today's episode, we're joined by Ashley Gonzalez of Beautylicious as we dive into the power of using stories in your marketing as a beauty business owner. Whether you're a beauty business owner, a skincare specialist, a microblader, a lash, or a permanent makeup artist,...

What you will learn in this episode:   Evaluate your beauty business progress and identify where a better strategy might be needed for reaching your goals faster.   Discover the importance of knowing your marketing "weak spots" and what area to focus on, so that you can scale your beauty business.   Hear April Meese simplifly how to get more clients and reduce any overwhelm when it comes to prospective customer attraction.      Many beauty professionals and business owners share...

What you will learn from this episode: Hear about Taylor Perry's SMP journey, the challenges, and lessons learned with growing a 7-figure business. Overcoming misconceptions and complications with a service in a newer industry like scalp micropigmentation. Take away valuable insights into how he reframes negative situations and pushes forward for continual next-level growth.   Welcome to a new episode of our Beauty Marketing Simplified podcast, where we delve into the topic of reframing...

What you will learn from this episode: Discover the secret to a long-lasting business partnership Know how to handle personality differences and how to use them as an asset in growing your business Tips for finding your perfect business partner that aligns with your work ethic, vision, and goal.   In this episode, we'll be exploring the power of partnerships in your beauty business. We'll also be discussing the benefits and potential pitfalls of each. As an entrepreneur, you might be...

What you will learn from this episode: Discover the importance of community support when growing a beauty business Hear about how collaborations can propel your business further, faster Discover strategies for overcoming your anxiety and concentrating solely on your objective     In this episode, we have the pleasure of speaking with beauty boss Mo Hamil about the crucial role of community support and collaboration when growing a successful beauty business.    In the beauty industry,...

What you will learn from this episode:   Uncover the truth of how "going viral" affects your business  Discover social media content that gets attention Hear about the difficult challenges of growing and scaling a beauty business.   In this episode, we'll be discussing the phenomenon of a beauty business "going viral" on social media, what that means, and how it really affects your business.     With the rise of social media platforms like Instagram, Facebook, and TikTok, beauty...

What you will learn from this episode: Hear about how specializing creates a standout beauty business Learn how to resist distractions and the "shiny object syndrome" Evaluate when it is time to take on a new project for the next level of growth   As you know, having a standout beauty business requires more effort than simply opening up a shop. To ensure your services stand out in the beauty industry, you'll need to simplify, focus, and master certain aspects of the business.    ...

What you will learn from this episode: Discover different ways of how to raise profits by increasing client retention Hear how the overall customer journey and their experience can affect your client's lifetime value Find out different ways to enhance your services without improving your skills.     Client retention is essential for the success of any beauty business. It is far more cost-effective to retain customers than to acquire new ones. The key to client retention is providing an...

What you will learn from this episode: Hear Carla Ricciardone's experience-based wisdom of building a beauty business from the beginning to a million dollar business.  Discover the mindset and the focus that is required to grow into a recognized industry leader. How to access your best use of time, and speak up for yourself. Growing a business is not an easy job. There are plenty of obstacles, heartbreaks, and confusions, and even questioning yourself if you can even reach...

What you will learn from this episode: Discover the 3 key questions in choosing the program, mentor, or coach Learn how to get clarity for what will give you the best results Hear about the secret of how you can achieve your goal faster with less stress, less time, and less money   If there's a faster way to success, who wouldn't want it?    When it comes to taking a big step in your professional or personal life, finding the right program, coach, or mentor can be intimidating. It’s...

What you will learn from this episode: Learn the areas of disappointment in running a beauty business Discover how to handle difficult situations The duality mindset for success   As beauty business owners things can feel out of our control, but we can only control how we respond to circumstances. Having healthy thoughts is required to keep going to reach your goals.  But how to do that is often unknown. To start with, it is helpful to believe that everyone is doing their best and has...

What you will learn: What to do when things don't go as planned Ways to get motivated and boost your confidence Discover a better thought process for reaching your goals   As the new year rolls around, it's time to set big goals for your beauty business. Many make new year's resolutions and break them in the same month, but having the right mindset is the first step in achieving success in any endeavor.  As you know, to reach your goals for your beauty business in 2023, it's essential to...

Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress and sometimes even physical pain. It's also referred to as tapping or psychological acupressure, according to Healthline.com Gary Craig, the developer of EFT concluded that a disruption in energy is the cause of all negative emotions and pain. I wanted to offer this as a way to let go of 2022 and any negative energy with it. Let's start 2023 with fresh energy, full of excitement and positivity! The new year...

What you will learn from this episode: Assess where you are in your business. Learn how to sort and prioritize essential aspects of your business. Discover ways to maximize your profit this 2023.   2022 is almost over. Where did the year go? Some businesses had massive highs, others had significant lows, and some fell in the middle.  With the growing competition, it can take time to handle the pressure of unlimited strategies. Are you ready for the next level in your business this...

Various past circumstances shape our present beliefs. Self-doubt can occur when we feel like we don't measure up. It is essential for business owners to figure out why we have these deeper beliefs so we can overcome them. Past trauma can trigger these emotions and cause us to lose faith in ourselves and struggle in our business. But there is no better way to step out of your comfort zone than to take the time for self-reflection and change them.    This episode is much more personal than...

What you will learn from this episode: Learn how to deal with self-doubt and feeling stuck when trying to grow a beauty business.    I've said a thousand times, and I will say a thousand times more, that "Owning and operating a beauty business is a self-growth process. The business works on you as much as you work on the business.    There can be many distractions along the way, whether it is personal or career-related, which slows our progress. This lack of focus and decline in...

What you will learn from this episode: Know the industry myths that can affect your beauty business mindset and derail your focus. Hear about the difference between passive and leveraged income and what's required for success. Learn about the levels of market sophistication so that you can improve your messaging to stay relevant and attract more ideal clients.    Every business will have struggles, and there's no such thing as always success without failures. So even though we think...

What you will learn from this episode: Discover the top 4 mistakes to avoid when starting your own lash product line Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products Hear about the importance of product knowledge in operating your beauty business   When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your...

What you will learn from this episode: Discover how you can increase your income with your own product line. Learn what to look for in a product line to scale your business.  Hear lessons learned in growing a prosperous beauty business.   Mirka Pittnerova is the founder of "Beauty by Mirka," part of Celo Tan & Lash Ltd. Mirka started as a beautician in 2010 when she opened her beauty salon in Windsor with her partner. She is a guest speaker at global beauty events. She has won top...

What you will learn from this episode: Discover how you can focus on one skill and leverage it for maximum growth. Hear how a successful beauty boss pivoted her business model to achieve a healthier work-life balance. Find out the best way to develop your skills for more confidence. How often do you feel like you are spread too thin and barely have time for yourself? Is imposter syndrome keeping you down, or you don't feel confident in your skills? Perhaps you have difficulty finding...

What you will learn from this episode: Find out how email marketing can grow your beauty business The email must-haves to get a higher click rate for client appointments How to turn email readers and subscribers into buyers   Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more? It seemed like their business was in trouble, and they didn't know what to do because all of their...

What you will learn from this episode:  A perspective shift to help beauty bosses reach their goals faster Find out how your marketing must evolve for you to stay relevant What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)   Wisdom comes from various life experiences and embracing different perspectives. Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey....

What you will learn from this episode:  Learn about misconceptions that keep beauty business owners' holding back on video marketing. Find out how to build confidence when delivering a message to prospective clients and viewers. Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients.   The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would...

What you will learn from this episode: Learn how to sell online and prequalify your prospective clients. Find out how to start the sales conversation without seeming pushy. Hear about the mistakes people make when direct messaging (DMs) prospects. Have you ever had a bad experience with a pushy salesperson? Do you worry about feeling "salesy" when talking about your services to prospects on social media? Are you ready to turn more of your social media followers into buyers? Would you...

Have you been doing videos for your beauty business? Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision? For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.   In this episode, you will learn: The top three must-have videos for...