PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode unpacking the concept of public relations, discussing what it really is, and why it's important for solopreneurs and business owners to understand the crucial role it plays in the marketing mix.  SPOILER ALERT: If your view of PR has been influenced by Hollywood or the media generally ... then get ready for to start rethinking things :) There is a lot to PR, and I'll be breaking it down for you across future episodes of the podcast. In the next episode (#002), we're going to look at a few more of the building blocks of PR in terms of owned, earned and social media, and I'll I'll talk through what I call my 'Marketing Communications Pyramid', and where PR fits in all of that.  But until then, let's kick off your PR journey with this opening episode!  Learn how to become your own PR machine! Subscribe to the newsletter and receive top tips, ideas, insights and trends to help you unlock the potential of your business through the power of PR, content and digital communications! Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung