Another meaty one for you. Just setting the scene for later episodes! In episode one I broke down what PR is - and isn't. We busted some myths, and explored the broad canvas that is public relations. In episode two, I unpacked mt 'Marketing Communications Pyramd' to illustrate the role PR played in the broader marketing picture. In this episode, I discuss the 'secret sauce' of being a good PR operator 💥  PLEASE NOTE: You don't have to have studied PR necessarily to be able to master the discipline - but it all started with having the right mindset, and that's what I dissect in this episode. There's a lot to it (and you might already be ticking a lot of boxes - YAY! Let's dig in ...  _______________________ Learn how to become your own PR machine! Subscribe to the newsletter and receive top tips, ideas, insights and trends to help you unlock the potential of your business through the power of PR, content and digital communications! Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung