If you're a solopreneur or you run your own growing business and employ people, this episode will resonate! My message to you is this: PR is more important than ever for your business. Let's face it, your prospective clients and customers hate advertising and promotional chest-beating. They don't want to be incessantly pitched at and marketed to. Plus, with AI and bots becoming more prevalent in the marketplace, people will start craving 'the human touch' more than ever, if they don't already. Let's face it, you (and your people) are what set your business apart from your competitors: you/they are what makesa your business unique, so let's see more of you/them! PR is all about humans, and building relationships with the people who are important to the success of your business. Understanding this powerful concept is key - critically, understanding how it all works 'under the PR hood' is important if you want to leverage PR, content and digital communications strategically to help grow your brand and your business. Here's the thing, you're probably doing a lot of great PR stuff already. Now to do it in a way that's strategic, respectful and sustainable! In the next episode, we're going to dig into the tactics that are often used by PR pros on behalf of their clients: there are a lot, so strap yourself in! Subscribe to the BECOME YOUR OWN PR MACHINE newsletter and receive top tips, ideas, insights and trends to help you unlock the potential of your business through the power of PR, content and digital communications!  Plus receive a FREE copy of my audiobook - Content Marketing for PR