If you've said to yourself lately, "sales feel tougher than ever," buckle up because this episode is for you. Kristen is dishing out some hard-hitting truths in a lesson that might just change your sales game forever.    What happens when we become too comfortable with our warm market? What if we find ourselves stuck, unable to expand beyond our current circle? This is where the switch happens—the audience gap. It's the shift from reliance on the warm market to tapping into the potential of the cold market.  Let's look at a few highlights: If you stay comfortable within your warm market for too long, you'll hit a point of market saturation. The audience gap didn't just happen overnight. It results from complacency – relying solely on your existing customer base and neglecting to expand your reach. If you want to level up from side hustle money to entrepreneur money, you need to provide value, nurture leads, and expand your audience. Understand that cold and warm audiences require different strategies. Tailor your messaging and engagement tactics accordingly to maximize your impact. Bridging the audience gap isn't easy, but it's essential for long-term success. It's not our customers' job to expand our reach—it's ours. This means actively seeking new opportunities, networking with new faces, and continuously providing value to our audience. Remember, growth demands change.  Discover the power of reaching your ideal audience effortlessly with The Audience Accelerator' a game-changing 30-Day content strategy plan that will revolutionize your online presence through targeted marketing strategies and expert guidance.  Grab it for $27  https://kristenboss.com/the-audience-accelerator/ Learn how to grow your cold market inside the Social Selling Academy. Learn more about SSA and enroll here https://thesocialsellingacademy.com/ Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https:/Kristenboss.com/question