Stella & Dot is a direct sales accessories, skincare and makeup company has given tens of thousands of women across six countries the opportunity to launch their own careers and has more than a billion dollars in sales. Jessica Herrin is at the helm of this growing company that has already paid out nearly $500 million in commissions to their independent business owners. She chats with JJ about why she's running her second business differently than her first, her true north and how something a taxi driver said to her in her early 20's has shaped the way she views risk.