Up, Up & Away: A "case" study in brand building with Away Luggage co-founder, Jen Rubio
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Jen Rubio has built her career connecting people to brands. First at Warby Parker and then at All Saints. Her A-ha moment came from a pain point, a broken suitcase. And while she had no experience in the luggage industry, she saw an enormous opportunity to change the market when she couldn't find stylish and affordable travel gear. She shares her journey of creating a consumer lifestyle business that is more about travel then it is about luggage.
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