Mac is an entrepreneur, a visionary and the originator of the community-led movement. He is the founder and CEO of Commsor and Community club - 2 names that everyone in the community industry is familiar with. In fact, every guest that we’ve talked to has attributed getting help from the Community Club community when they were starting out in the industry. In this episode: (01:21) - The stupid little hackathon idea called “Commsponsor” (08:52) - Starting Community Club before even having a LinkedIn account (17:21) - 9 months, 50 investor meetings to raise the pre-seed round (22:00) - Was he bullish about the community-led vision in the early Commsor days? (25:30) - How running a Minecraft server prepared him for building the Community Club community (35:45) - Why a 4000-member community is Commsor’s most important asset (40:30) - How you should sell to your community without turning members off (44:00) - One of the biggest mistakes businesses made in the last 2 decades (48:07) - What leverage can a single community manager have? (52:30) - Which community does Mac most enjoy as a member