Stephanie Baiocchi is the community team of one at IMPACT where she manages the membership behind the bestselling book - They Ask You Answer by Marcus Sheridan. She single-handedly manages a 3,000+ member community, runs masterminds, hosts 2 annual conferences, and creates manages the on-demand course library. We spend an hour diving deep into her playbook for building a thriving community around a bestselling book. Resources: - Curated Connections, the tool to foster authentic connections - https://curatedconnections.io/ - Stephanie’s guide to online community management - https://www.impactplus.com/online-community-management - They ask you answer book - https://marcussheridan.com/they-ask-you-answer/ - The Membership Economy book - https://robbiekellmanbaxter.com/the-membership-economy/ - The Art of Gathering - https://www.priyaparker.com/book-art-of-gathering - Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniebaiocchi/ - Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/ - Magic sauce of 20 top community creators - https://beginnermaps.com/ Chapters: 0:00 Intro 04:22 Community Structure and Membership 07:04 The 'They Ask, You Answer' Framework 08:44 Adapting to Market Changes 09:32 Stephanie's responsibilities as a Community Lead 13:29 Favourite communities 17:03 Community platform of choice 19:24 Notification blindness problem 21:34 Getting members to open an email digest 24:36 Creator to community 26:29 Scaling a community 30:08 Free to Paid Memberships 33:17 Hosting Mastermind Sessions 37:03 Challenges with Masterminds 40:28 Anti-lesson for masterminds 41:39 Events and conferences 44:14 Making events memorable 46:07 Don't start with administrative stuff 48:18 Fostering Community Connections 50:34 A strong end