"Have you ever thought about taking a Fashion Brand into the Metaverse?" Well, that’s exactly what Evan Sugerman and his co-founder Damian are trying to do with their superb Jewellery Brand, Parts of Four. Not only have they gathered a captive audience of over 305K followers on Instagram, a Paris Showroom and their product has been worn by the likes of Kim Kardashian and Beyoncé, the Indonesian based business is totally committed to become digital pioneers whilst educating and rewarding their loyal consumers, along the way. This episode is a must for anyone interested in taking their physical business into the Metaverse as we discuss the strategy, the challenges and the execution of their very own P4C currency and NFT drop. You can also locate the full REPLAY of our Exclusive Q&A Session with Evan in the BEHIND THE BRANDS Club https://www.clubhouse.com/club/behind-the-brands For more information about Parts of Four head over to Instagram and search @Partsof4 Voiceover by www.delaross.com BEHIND THE BRANDS was produced in association with www.beforeStores.com See acast.com/privacy for privacy and opt-out information.