In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2025, including the opening of our new downtown location, the importance of connecting with consumers, and the strategies for direct-to-consumer sales. The conversation also touches on the emotional rollercoaster of entrepreneurship, the challenges of marketing in the spirits industry, and the need for innovative approaches to stand out in a crowded market. We hit on: As we wind down 2024, what are some goals you are focusing on for 2025 and beyond? What are you thinking about doing in the downtown space to help people relate to the brand, and what is the breakdown of focus on Pursuit Spirits vs. Bourbon Pursuit? What are the pros and cons of focusing on a DTC distribution model? What does scale look like for something like that vs. the existing distribution model? Where have you found success in terms of marketing and how do you see that changing or staying the same in 2025? How do you navigate the importance of being involved as much as possible but hands off as much as possible for healthy growth?  and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].