Meet Rena Pacheco-Theard, co-founder of Boutiq, a vacation rental management company that’s blending tech with high-quality guest experiences to transform the industry. From starting Boutiq as a side hustle to enrolling in an Autsin-based startup accelerator,  to running a nationwide portfolio, Rena shares how her team has harnessed technology, like their custom revenue management algorithm, to optimize every property. Tune in to hear how Rena is driving innovation in vacation rentals, using partnerships like Capital One Travel to open new booking channels, and why PR is an essential but often overlooked tool in growing a brand. Takeaways include: How Rena and her team built a company that balances boutique-style guest service with cutting-edge technology. Why new booking channels like Capital One Travel are game-changers for reaching untapped guest segments. How Boutique’s custom-built revenue management tools give them a competitive edge over off-the-shelf solutions like PriceLabs. Why PR plays a critical role in attracting homeowners, guests, and investors—and how to do it right. Rena’s take on the future of vacation rentals, and where new opportunities lie for entrepreneurs in the space. Learn more about Boutiq Connect with Rena This episode is brought to you by our friends at AirDNA Want to see if a Treehouse resort in Dubai pencils?  You can do so in AirDNA. Want to buy land in Ontario to build a Glamping resort?  AirDNA will show you how other, comparable products are performing in the region. Or maybe you’ve already got your stay up and running and you want a better understanding of how your Airbnb compares to others in the market?  You can connect your listing to AirDNA and get accurate nightly pricing recommendations based on real-world, real-time demand. AirDNA is the key you need to unlock the insight behind what it’s going to take to bring those big dreams you have to life. Pay just $25/month and access ANY market in the world — AirDNA is cheaper, faster, better, and stronger to use than ever before.  About the Show Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.