In this episode of "Behind the Ticker," host Brad Roth welcomes David LaValle, a notable figure in the ETF industry and a current leader at Grayscale, the premier digital currency asset manager. The discussion provides an in-depth look at the intersection of Exchange-Traded Funds (ETFs) and digital assets, highlighting LaValle's significant contributions and Grayscale's innovative efforts in this space. Background and Industry Experience: David LaValle shares his extensive experience in the financial markets, tracing his path from the early days of trading to his pivotal role in Nasdaq's ETF listing and trading business, and now, his leadership position at Grayscale. His journey reflects a deep commitment to advancing financial products and the ETF ecosystem. Grayscale's Approach to Digital Assets: The conversation delves into Grayscale's mission to make digital assets accessible through regulated investment products. LaValle discusses the importance of regulatory compliance and the company's strategy in offering products like the GBTC, aiming to provide investors with secure access to digital currencies within a familiar investment framework. Educational Initiatives: A significant part of the episode focuses on the challenges surrounding the adoption of digital assets and the crucial role of education in this process. LaValle emphasizes Grayscale's efforts to dispel myths and provide clear, comprehensive information about digital currencies, highlighting resources like the Grayscale Bitcoin Book designed to inform and guide investors and financial advisors. Regulatory Journey and Milestones: LaValle recounts the challenging but ultimately successful journey to obtain regulatory approval for Grayscale's bitcoin ETF. This narrative underscores the complexities of integrating digital assets into traditional financial systems and the perseverance required to navigate regulatory landscapes. Looking Forward: The episode concludes with LaValle's insights into the future possibilities for ETFs and digital assets. He shares his vision for expanding the ETF ecosystem to include a wider range of digital asset products, potentially transforming how investors engage with these emerging technologies.