In the latest episode of Behind the Ticker, Brad Roth engages with Simeon Hyman from ProShares, delving into the intricate world of ETFs and the innovative strategies behind them. Hyman, with over three decades of experience in asset and wealth management, discusses his role at ProShares, a firm that manages around $65 billion across various ETF solutions. The conversation highlights Hyman's personal interests, such as music and outdoor activities, providing a glimpse into the individual behind the professional expertise. A significant focus of the episode is on ISPY, ProShares' unique covered call ETF that leverages daily options, a novel approach aiming to optimize investor returns while generating income. Unlike traditional monthly covered call strategies that might cap gains early in the month, ISPY's daily options strategy seeks to capture the full potential of the S&P 500's performance. Hyman elaborates on the competitive yield and monthly distribution of ISPY, positioning it as an attractive option for investors looking to incorporate income generation into their equity portfolios. He also addresses the risk profile associated with ISPY, aligning primarily with the S&P 500, and outlines how the ETF can fit into investors' core equity holdings. The conversation also touches on the broader ETF market, with Hyman speculating on the future of covered call ETFs and ProShares' commitment to innovation. For listeners interested in the intersection of investment strategy and innovation within the ETF space, this episode provides valuable insights into one of the leading firms in the industry and their approach to creating investment solutions that meet the evolving needs of investors.