ProfitWell has taken the video content game to the next level with Recur, their media network dedicated to producing content related to SaaS topics and businesses. Recur produces a series of video series and podcasts, all as part of the marketing plan for ProfitWell. In this episode, we break down how all the different shows fit into their sales funnel, how they manage to produce so much content, publishing on YouTube vs their own site, and some takeaways for using video for any business, even if it's not building an entire media network.  Connect with Patrick Campbell & ProfitWell ProfitWell Official Website ProfitWell on YouTube ProfitWell on Facebook ProfitWell on Twitter ProfitWell on Instagram ProfitWell on LinkedIn Patrick on LinkedIn Patrick on Twitter For show notes, resources, and transcripts, visit: https://ntm.link/profitwell 🎙 Listen to More Episodes of Behind the Upload Why LiveChat Created a Second YouTube Channel CartFuel’s Evergreen Content YouTube Strategy Timestamps 00:00 - Intro 01:35 - What is ProfitWell? 02:35 - What is Recur Media? 04:52 - Branding Through Video vs. Other Forms of Media 07:33 - Being a Media Network instead of a Video-Producing Brand 10:32 - ProfitWell Shows - Conceptualization and Development 18:09 - Sales Funnel and Strategy 20:42 - Meet the Content and Production Team 23:30 - Seasonal Structure Shows - Staffing and Production 27:54 - Media Production Gear, Equipment and Software Recommendations 34:29 - Publishing Video Content via the Wistia Platform 36:21 - Video Traffic when Hosted on Website instead of YouTube 37:21 - Boost Marketing and Promotion via the Transistor Podcast Platform 38:42 - SEO's Effect on Traffic 39:28 - Post-Assessment and Measuring Success 42:14 - Metrics and Data 45:28 - Syndication and Reaching New Audience 47:07 - Audience-Focused Content 48:43 - Pro Tips for First-Time Video Brand Content Creators 50:41 - Future Plans and What's Next 52:40 - Outro Show Notes ProfitWell and Patrick ProfitWellRecur MediaPricing Page TeardownProtect The HustleBoxed OutRetention TalkRevOps and HopsOthers WHOOPWistiaMorning BrewtheSkimm         Panasonic Lumix DC-GH5Blackmagic Design Cinema Camera 6K ProJellyfishRAIDBlackmagic Design ATEM Mini Pro