In this wide-ranging conversation with Michael Cioni, CEO of Strada, we talk about the future of media workflows, how AI will help us work faster, and why he decided to build his company in public. 📧 GET THE VP LAND NEWSLETTER  Subscribe for free for the latest news and BTS insights on video creation 2-3x a week:  https://ntm.link/vp_land Connect with Michael & Strada: Strada - https://strada.tech YouTube -  https://www.youtube.com/@Strada-Tech Instagram - https://www.instagram.com/strada.tech LinkedIn - https://www.linkedin.com/company/strada-tech TikTok - https://www.tiktok.com/@strada.tech Michael @ Linkedin - https://www.linkedin.com/in/michaelcioni/ ############# 📺 WATCH MORE VP LAND EPISODES Inside Coffeezilla's '$10,000,000' Virtual Production Studio https://youtu.be/FjAkmqJCbJY Imaginario: Using AI to speed up video search and editing https://youtu.be/4WOb5Y1Qcp0 Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow https://youtu.be/L0S9sewH61E 🎧 LISTEN IN YOUR FAVORITE PODCAST APP Apple Podcast: https://ntm.link/vs-apple Spotify: https://ntm.link/vs-spotify Overcast: https://ntm.link/vp-overcast ############# 📝 SHOW NOTES Will we be filming less in a world with AI? A chat with Frame.io's Michael Cioni [NAB 2023] https://www.youtube.com/watch?v=qjM1HO3Xghg REDucation https://www.red.com/reducation Light Iron: A Panavision Company https://www.panavision.com/post-production HuggingFace https://huggingface.co Y Combinator https://www.ycombinator.com Remini https://remini.ai Evoto https://www.evoto.ai eMastered https://emastered.com RODE Mics https://rode.com/en/microphones ############# ⏱ CHAPTERS 00:00 Introduction 01:40 Gen AI vs. UtilityAI 02:25 Overview of Strada 03:15 Four Ts of Strada (Transfer, Transcode, Transcribe, Tanalyze)  08:50 Strada Stacks 09:50 Private Beta Launch Event 11:00 Consumer Technology vs. Professional Technology 14:00 Advanced AI Search and Virtual Folders 15:30 Bring-Your-Own Storage and Cloud Flexibility 26:50 Indexing and Duplicate Assets 28:55 Orchestration Layer and Timeline Visualization 30:30 Transcibe and Tanalyze (Tag & Analyze) 32:50 Unlimited Users and Pricing Flexibility 38:00 Strada as a Marketplace for AI Models 41:40 Integrating Strada with NLE 45:35 Documenting Strada's Journey on YouTube 53:15 Michael's Recommended AI Tools 53:35 Remini AI 54:40 Evoto 56:15 eMastered 57:15 Filling Skills Gap with AI 01:00:00 Michael's Thoughts on AI (NAB vs. now) 01:02:00 Limitations of Generative AI 01:04:40 AI as a Utility in Real-Life Productions 01:07:55 Potential of Mobile Filmmaking 01:12:45 Why Apple's Camera Technology is Impressive 01:19:20 Upcoming Launch and Roadmap  01:20:10 Outro