James Knight, AMD's Global Director of Media and Entertainment, shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar to Gareth Edwards' The Creator to Pixar's Elemental. We also dive into: ‣ How AMD works with filmmakers and studios to push filmmaking technology forward ‣ Why virtual production is not just about GPUs ‣ Where AI tools fit into creative workflows And a whole lot more! 📧 GET THE VP LAND NEWSLETTER  Subscribe for free for the latest news and BTS insights on video creation 2-3x a week:  https://ntm.link/vp_land 📺 MORE VP LAND EPISODES Inside Coffeezilla's '$10,000,000' Virtual Production Studio https://youtu.be/FjAkmqJCbJY Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow https://youtu.be/L0S9sewH61E Imaginario: Using AI to speed up video search and editing https://youtu.be/4WOb5Y1Qcp0 Connect with James and AMD: AMD - https://www.amd.com YouTube - https://www.youtube.com/@amd Twitter/X - https://twitter.com/AMD Instagram - https://www.instagram.com/amd Facebook - https://www.facebook.com/AMD TikTok - https://www.tiktok.com/@amd James @ LinkedIn - https://www.linkedin.com/in/james-knight-9a576 James @ IMDB - https://www.imdb.com/name/nm2595922 James Knight is the Global Director of Media and Entertainment at AMD (Advanced Micro Devices). He leads a team that supervises alliances with Visual Effects, virtual production, video streaming, and post-production computing applications. Knight and his group also work directly with the world's most prominent studios, media brands, and sports and entertainment platforms. Knight's work spans over two decades in production, post-production, visual effects, and virtual production. He is a member of the Visual Effects Society (VES), a the British Academy of Los Angeles (BAFTA) where he served on the board from 2010-2016, and the Oscars/Academy of Motion Picture Arts and Sciences (AMPAS). ############# 📝 SHOW NOTES & SOURCES Check out vp-land.com for all the show notes for this episode. ############# ⏱ CHAPTERS 00:00 Intro 01:30 James Knight's Journey in Filmmaking 03:45 The Impact of Avatar on Virtual Production 07:40 The Virtual Production Umbrella 12:25 Flipping Post-Production and Previs 17:19 Evolution of Virtual Production 21:52 Technical Aspects of Virtual Production 25:00 CPU and GPU Working in Tandem 31:24 AMD's Role in The Creator 35:06 The Impact of AI on Film Production 40:01 AMD's Collaboration with Pixar for Elemental 48:12 The Role of AMD in Camera Technology 52:46 James' Thoughts on Approaching  AI 53:45 Outro