In our very first episode of Behind the Upload, we speak with Tomasz Niezgoda from Surfer SEO about their video marketing strategy, their formula for thumbnails, how they use YouTube Discovery Ads, and a trick to use Surfer SEO to improve your YouTube descriptions.  Surfer SEO: https://surferseo.com/ Tomasz Niezgoda -https://www.linkedin.com/in/niezgoda-tomasz/ For video and transcripts, visit: https://newterritory.media/surfer-seo /// Timestamps 00:00 - Intro 00:55 - Surfer SEO 02:13 - Backstory of Surfer SEO 03:59 - Getting Started in YouTube 05:50 - Figuring Out the Audience 07:24 - Figuring Out Video Topics 09:07 - Process for Creating New Videos 10:23 - Workflow for Creating Videos 12:38 - Learning Experiences in Creating Videos 16:40 - Equipment List 20:16 - Secret to Good Thumbnails 24:56 - YouTube Video Metadata 26:27 - Using Surfer SEO for YouTube Optimization 30:39 - Process for Promoting Videos 31:24 - Promoting Videos with YouTube Ads 34:59 - Live Streaming 37:29 - Future Video Marketing Plans /// Show Notes Conversion AI - https://www.conversion.ai Slawek Czajkowski's agency - https://surferseo.com/why-surfer/ Slawek Czajkowski - https://www.linkedin.com/in/slawomirczajkowski/ Lucjan Suski - https://www.linkedin.com/in/lucjansuski/ Michal Suski - https://www.linkedin.com/in/michal-suski/ NLP & BERT in SEO: How to Boost Your Organic Traffic (2020 Way) -  How Is NLP Changing The Way We do On-Page SEO in 2020?  - https://surferseo.com/blog/nlp-on-page-seo-2020/ Adobe Premiere Pro - https://www.adobe.com/sea/products/premiere.html Adobe After Effects - https://www.adobe.com/sea/products/aftereffects.html Cam Link - https://www.elgato.com/en/cam-link-4k Shure SM7B - https://www.amazon.com/Shure-SM7B-Cardioid-Dynamic-Microphone/dp/B0002E4Z8M Screenflow - https://www.telestream.net/screenflow/ QuickTime - https://support.apple.com/en-ph/guide/quicktime-player/welcome/mac TubeBuddy - https://www.tubebuddy.com VidIQ - https://vidiq.com Ahrefs - https://ahrefs.com SERP - https://www.wordstream.com/serp Google Ads - https://ads.google.com/home/ Zoom - https://zoom.us Demio - https://www.demio.com Tomasz Niezgoda - https://www.linkedin.com/in/niezgoda-tomasz/