In episode 407, host Bradley Hartmann shares the most effective communication framework he's ever learned: the SBI Framework that originated within The Center for Creative Leadership. It was shared with Bradley by Jamie Dabbs of TDIndustries. SBI stands for Situation, Behavior, and Impact. The framework is so powerful because it removes emotion from the conversation while being easy to remember and easy to implement. Hartmann provides two examples of how this framework can work depending on the power dynamics in play.   Billy Cornelius, Director of Sales TAL Building Centers,  then joins the discussion to share insights into thoughtfully preparing to give candid, direct feedback.       This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].