In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a seasoned marketer with extensive experience in both B2B and B2C strategies. Together, we dive into the dynamic world of marketing in Dubai, exploring the transformative role of AI and its...

In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a...

In this episode, Andreas Frangeskides, a Martech leader based in Dubai, shares his expertise on blending creativity and data in marketing. He discusses building data-driven teams, the transformative role of AI, wearables, and voice tech, and how to navigate ethical considerations in big data and...