Ep: 108 Top experts answer: "What could the tech/software vendors do better to serve accountants?" The Accounting Answers Podcast, hosted by Rob Brown, asks critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. Today we ask: What could the tech/software vendors do better to serve accountants? You'll hear insightful and passionate answers from these 5 experts and influencers: Wayne Schmidt | Launched Xero Australia in 2009 and now a digital nomad Laurence Whittam | Consultant enhancing CPA firms' outsourcing efficiency and ensuring global readiness Leo Ebbert | at CPADigitalPro, using digital marketing to recruit top accounting talent Leslie Shiner | Provides top-level consulting, helping businesses maximize profits and gain financial control Lexy Kessler | Leader at Aprio, advising businesses and changemakers in Mid-Atlantic region Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events ◣━━━━━━━━━━━━━━━━━━━━◢ Thanks to our sponsors: CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. Dan McMahon and Integrated Growth Advisors. IGA are the CPA firm experts in Growth, Building Infrastructure, and Exchanging ownership. This management advisory firm focuses on empowering CPAs to grow their revenues and increase their profitability and firm value. IGA’s methodology delivers on services built upon "IGA GBX" which represents the firm’s value creation model of "firm Growth, Building infrastructure, and eXchanging ownership. https://www.integratedgrowthadvisors.com If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrown You can also check out other Accounting Influencers Shows on YouTube: https://bit.ly/AI-youtube