Social media is flooded with short-lived food trends and recipes, but a few brands know how to keep their edge. In this episode, Elie Ayrouth, the brains behind Foodbeast, dishes out a spread of insights, breaking down how Foodbeast reels in over 100 million people each month. He also gives us a sneak peek into his plans for expanding into consumer packaged goods and why live events are a game-changer for building a tight-knit community. Join us as we discuss: The invaluable impact of in-person events, in building a unique, engaged community that online interactions simply can't replicate.How Foodbeast maintains agility and innovation without losing focus on what already works.Why authentic human storytelling is so important and how it can forge deeper connections with the audience, helping you stand out.