Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes guest Kyle Mealy, a Fractional Chief Revenue Officer and founder of Next Level. Kyle shares his journey from lab manager to revenue expert, emphasising the importance of integrating marketing and sales into a single revenue strategy for businesses using EOS while also identifying common mistakes in EOS accountability charts. In this episode, he also introduces “Revenue Cascade” to improve conversion rates and marketing ROI and how his martial arts background influences his approach to business.  Tune in to discover how to simplify your revenue process and grow your business.  HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ► https://www.readyforthenextlevel.com/ ► Kyle Mealy - LinkedIn        Chapters:      0:36 - Introduction  2:21 - Kyle’s Journey   6:04 - The Concept of Fractional CRO   14:25 - Challenges in Implementing EOS Accountabilities  19:30 - The Revenue Cascade   24:35 - Simplifying Marketing and Sales for Better Results  25:05 - Applying Martial Arts Principles to Business  28:47 - Top Tips for Improving Business Revenue  32:57 - The Role of Implementers in Business Success  33:19 - Kyle’s Upcoming Book and Final Thoughts