Live from GasTech 2024 with Ben Seligson here in Houston.  Ben is a podcaster, marketer, and natural connector who shares his journey from college radio to industrial marketing. He and Reena dive into the world of networking, the importance of local radio, and the challenges of engaging young talent in advanced manufacturing. Ben recounts how he met Mark Lacour and his experiences at the Houston Marketing Alliance. He also opens up about his time at KVRX 91.7 FM in Austin, Texas, where he hosted a specialized radio show called "Lone Star Lullabies." The conversation takes an interesting turn as Reena shares her own radio background and her time working for the Jerry Springer Show, revealing some behind-the-scenes stories that are both shocking and entertaining.The episode also touches on the future of industrial marketing, the role of XR and animation, and the importance of being present and building relationships in the industry. Ben and Reena discuss the challenges of attracting younger talent to advanced manufacturing and the potential solutions involving technology and digital solutions.Reena's dad, Wayne Friedman, weighs in with his wisdom on the topic, offering insights from his decades of experience in manufacturing and the importance of finding and nurturing talent. (00:00) Reena friedman Watts hosts better call daddy with Wayne Friedman(02:07) Ben Seligson was in radio in college. KVRX, 91.7 FM(05:36) Were you there pre automation or post automation?(08:29) The Jerry Springer show is off the air. Was it fake? Was it scripted(09:43) You worked on the Jerry Springer show from 2001 to 2003(11:45) You took the guests around. It's funny because I started off as intern(12:55) Favorite story that you saw at the Jerry Springer show? There's been many(14:33) You've interviewed people from Jerry Springer's reality show days(16:48) Did you ever consider working for any judge Judy or judge(20:44) Mark Lacour is attending GasTech conference in Houston, Texas(23:26) What have you learned about Canadians when negotiating business(24:22) XR is being used for marketing in the industrial space(26:53) How do you attract younger talent in advanced manufacturing(34:45) Better call Daddy is good advice always. And love you, grandpa Connect with Ben Seligson:- LinkedIn: Ben SeligsonConnect with Reena Friedman Watts:- Website: bettercalldaddy.com- LinkedIn: Reena Friedman Watts- Twitter: @reenareena- Instagram: @Reena Friedman Watts- Instagram Podcast: @bettercalldaddypodcastWe love hearing your feedback. Leave us a review, share your thoughts, and spread the word about this enriching episode. Share it with someone who appreciates the importance of local radio, industrial marketing, and the wisdom of experience. Show notes created by https://headliner.app