Patent practitioners typically turn to prosecution analytics to help them prosecute more efficiently. With the rise of fixed fees and a clientele that is constantly demanding more for less, there is significant pressure to complete tasks more quickly. But prosecution analytics also open the door to a new type of advocacy in a profession that is increasingly becoming commoditized. As an example, Chris and Megan discuss the art of drafting patent applications to aim for favorable art units; specifically, using PathWays to help identify favorable art units and to provide drafting guidance. This type of data-driven strategy may take a bit more time at first—but it could change the profession for the better.