Brant and and I sat down to talk about his book, The 3-Minute Rule. It is a guide to simplifying and structuring your pitch so that anyone can understand your message in just three minutes. The core idea is that you only have a few moments to capture your audience’s attention, so you need to communicate clearly, concisely, and with impact. Pinvidic breaks down the approach into four essential sections: 1. Why: Start with why your idea matters to your audience, connecting directly to what they care about. 2. What: Clearly explain what your product, idea, or solution is in simple terms. 3. How: Briefly outline how it works or how you plan to achieve your goals, providing enough detail to show credibility without overwhelming. 4. What’s in it for them: Close by addressing the value to your audience—what they'll gain or how it solves their problem. Brant Pinvidic is a seasoned TV producer, director, and expert in pitching, storytelling, and communication. Known for his straightforward, results-driven approach, Brant has worked with major networks like ABC, CBS, and Discovery, where he created and developed hit shows. He’s also a sought-after business consultant, helping companies and entrepreneurs across various industries refine their messaging and communication strategies to better connect with audiences. His book, *The 3-Minute Rule*, distills his experience into actionable steps, teaching readers how to capture attention and deliver powerful pitches in just three minutes. Brant’s insights are especially valuable for anyone in business, media, or startups looking to make a lasting impression quickly. More details here.