The Beyond Binary team debates whether it's possible to be a conscious consumer, how evolutionary psychology, social media and a desire to succeed, and be conscious drive us all to be more conspicuous in our spending habits, and whether the scorn of this all is helpful. From Zizek to Kim Kardashian via Elon Musk, Jeff Bezos and Bill Gates, we talk about poverty shaming, the politics or envy, whether greed is good and whether progress is possible.