In this episode, host Divya Parekh sits down with New York Times Bestselling Author Bill Reed to delve into the art of meaningful connection with customers. Discover how to build trust and effectively use ethos, logos, and pathos in your communication strategies. Whether you're an entrepreneur, marketer, or creative professional, this episode is a goldmine of insights that will help you enhance your customer relationships and elevate your communication skills.  Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com). Beyond Confidence Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/beyond-confidence--1885197/support.