In this episode of the 'Beyond Interior Design' Podcast our special guest is Deborah de Jong. She is Design and Behavioural Analyst, based in Sydney Australia.  Deborah is well known in the Australian design sector. She participated in several lifestyle/home renovation television series. She also partnered in the foundation of Fantastic Furniture that grew from concept to a multimillion dollar organization. She knows the importance of putting people before numbers to build a successful business. Human behaviour She’s fascinated by human behaviour too. She researches to understand why people behave in certain ways. But also how our spaces can frame those behaviours for the best possible experiences, creating impactful and meaningful environments. As an interior designer she has over twenty years experience in retail design and interior psychology. This allowed her to become a successful advisor and designer for the residential, retail and commercial sectors. In this Beyond Interior Design episode she’s here to talk about the power of behavioural understanding. Funny painful examples I’m pretty sure you will recognise some of her painfully funny examples on how a client can react on your well meant ideas. Discover how you can connect on a deeper level with prospects, with your clients, but also team members, colleagues, suppliers, (even friends and family!). Not only to understand them, but even more important: to make them feel understood. Get to know their communication preferences and desires, so you can create the best interior designs you’ve ever made! Deborah is passionate about assisting organisations unlock the power of behavioural understanding to successfully accomplish business goals. She works with leaders to further develop their organisational goals and to build collaborative teams that can execute. In partnership with DNA Behavior International™ Deborah provides a suite of behavioural management solutions to help businesses "know, engage and grow" their executives, departmental and team leaders, employees and clients. You can read all about Deborah over here.  Join beyondinteriordesign.club