Join us to explore the captivating world of augmented reality and luxury branding with Geoffrey Perez, Global Head of Luxury at Snap. He shares his compelling career journey, from media agencies, to Yahoo, to his current role, and how his love for fashion and cutting-edge technology seamlessly brought him to Snap. We'll uncover the evolution of digital formats, from vertical videos to immersive AR experiences, and how luxury brands can leverage these innovations to create compelling and impactful advertising. Geoffrey discusses the evolution of AR, from selfie-centric filters to immersive rear camera experiences that interact with the real world, and showcases collaborations with renowned brands like Louis Vuitton. We'll see how advancements in smartphone technology and internet connectivity have expanded the canvas for both users and brands, paving the way for future innovations in spatial computing! Takeaways: Augmented reality is transforming luxury branding, offering new avenues for creating compelling and impactful advertising. Snapchat’s visual communication tools have revolutionized personal expression and luxury branding, providing a safe and expressive space for users. The evolution of AR at Snapchat includes collaborations with high-end brands like Louis Vuitton, moving from selfie-centric filters to immersive rear camera experiences. AI-powered tools in Snapchat Plus, with over 7 million monthly subscribers, offer creative opportunities for developing engaging AR lenses and captions. Lens Studio empowers creators and brands to collaborate on impactful marketing campaigns, seamlessly blending online and offline luxury retail experiences.