Daphne Barron, founder of Serotina Media, joins the conversation to discuss the importance of building a strong brand in the psychedelic space. She emphasizes the need for businesses to clearly communicate their values and differentiate themselves from competitors. Daphne explains that branding is the hardest part of marketing and requires a deep understanding of the target audience. She also highlights the role of social media in brand building and emphasizes the importance of authenticity and personalization. Daphne advises businesses to focus on platforms that align with their capabilities and to create sustainable content strategies. Daphne Barron is the founder of Serotina Media, a media agency that specializes in social media marketing for disruptor brands. With a background in science and a passion for creativity, Daphne helps businesses communicate their unique value and connect with their target audience. She has been running Serotina Media for five years and has a team of twelve employees. Daphne is based in Toronto, Canada.