As COO of Chili's Bar & Grill (http://www.chilis.com), Kelli Valade is focused on store operations and the path to sustainable profitability. And while many in her position may perceive social media to be a threat to productivity, Kelli has turned employee engagement into a competitive advantage. How? Through giving. Every September, Chili's, its employees, and its guests raise money to benefit St. Jude's Children's (http://www.createapepper.com)Research Hospital during National Children's Cancer Awareness Month. Together, they've already raised $41 million and are fast closing in on their $50 million goal. Wonder what this giving program has to do with social media and productivity? Turns out, everything (https://www.facebook.com/Chilis)