80% of world trade is carried out through containerised logistics, generating trillions of data points every single day. But until recently, only a few actors capitalised or even knew how to create value of all this data. Digitilisation in shipping and logistics represents a fundamental redraw of global supply chains that will profoundly change global trade for both businesses and consumers. Technology will increase the scale, scope and speed of trade. It can provide access to markets for everyone regardless of geography or business. Right now we are looking into the biggest evolution of global trade since the containerisation in the late 60's. This episode examines how technology will change the world of logistics in the years to come and the challenges it's facing.