Doug and Will quickly recap Rory McIlroy and Shane Lowry winning the Zurich Classic before getting into the Grass League's high stakes par 3 that Doug was on the broadcast for. Marketing & brand guru Jordan Rogers joins the show to chat about Tiger Woods shouting him out at the Sun Day Red unveiling, how to build a brand, his time at NIKE and how he built his own brand after dealing his addiction. 00:00 - Rory & Lowry Win Zurich Classic 02:34 - Grass League High Stakes Par 3 05:47 - Jordan Rogers Joins the Show! 15:30 - Growing a Brand in the Golf World 23:57 - Rogers and How He Overcame Addiction 30:20 - Golf Collabs 39:35 - How to Brand Yourself to Diverse Markets Beyond The Fairway is a laid-back, outside-the-ropes vibe where golf meets culture. Hosted by former professional golfers turned golf thought leaders, Will Lowery (Golf Pass/Underrated Tour) and Doug Smith (Golf Channel/PGA Tour Live) , take you beyond the scores and highlights. Follow Beyond the Fairway here: Podcast: https://podcasts.apple.com/us/podcast/beyond-the-fairway/id1548370084 Instagram: @beyondthefairway Twitter: @beyondthefwy TikTok: @beyondthefairway Follow Jordan Rogers here: Instagram: https://www.instagram.com/jordanrogers TikTok: https://www.tiktok.com/@jordanrogers2626 Website: https://www.jordanrogers.xyz/ Music credit to Keagan Stromberg to composing the intro song: https://open.spotify.com/artist/3EVTqnnsjJwFRzjJsZgMPC?si=qok-HK-OTNKJJ-YOuZOxAQ