Producing a Fashion Photoshoot  Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it.  “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE   What pre-production looks like in order to ensure the campaign goes successfully  The importance of developing the theme or overall art direction of the campaign.  Is the location important? How James selects his models.  The different teams that need to be hired.  What storyboarding looks like and why James does it.  One of the earliest mistakes James made in his career.  The balance of creating commonality along with variety.  Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com