When to Hire a VA with Kaelyn Marie Fuglaar  Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner.    My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show...

7 Ways to Get MORE Clients as a Photographer  Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients.  “Nothing will work better than manual outbound.” IN THIS EPISODE   7 different strategies to get new clients.  How paid ads have changed over the years and how you should be using it in your business.  What’s less costly and...

Why Your Ads Aren’t Working with Jason Wojo  Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment.     My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media.  “We’re in a space where everybody’s mind is cookie cutter and we’re trying to...

Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE   The original event and where the idea came from.  The history of previous events.  The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next.  Connect...

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.   “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE   Takeaways and observations Chelsea had after meeting...

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine.    Today, we’re diving into how magazines have changed and evolved over time.  “Magazines still rank number one.” IN THIS EPISODE   The role and value that magazines have with...

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine.    My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine.  “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE   Nadine’s...

Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like.  “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program.  Identifying the lie business coaches sell.  Should you trade time for money? Coaching...

Let’s have a conversation about how you can be pricing your photo services.  “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging.  3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services.  Establishing the creative and economic value.  Determining the opportunity value.  Why there is no standard rate.  We are 2 weeks out from our 10th annual Get...

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why.  Let’s dive into in this episode.    “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now.  What content isn’t working right now.  How our attention span affects the type of content we will consume.  How the instagram app guides...

Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer.    In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way.  “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past.  Red flag statements and the translations of what they actually mean.  Why you shouldn’t move forward...

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening.    Let’s talk about dealing with excuses in today’s episode.  “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean.  The narrative we tell ourselves when...

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money.   In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability.  “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates.  ...

Really Bad Pitch  Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features.  “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest.  Why the length of a pitch matters.  What you must have in your pitch in order to be...

Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do...

Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat.    In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience.  “In order to stand...

Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it.  “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this experience.  The most effective way of getting new leads from your target audience.  How to create a proper...

Avoid Being Taken Advantage of in Business  Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business?   In this episode, we’re going to talk about how to spot it and how to respond to it.  “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for when doing business.  Why you need to get all the details. The importance of making sure you have your...

The Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot.  “What is the best software for…?” “What is the thing you use for…?”  Regardless of what the question was, I have an answer for you in today’s episode.    “The best one to use is the one you’re using right now.” IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for...

Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine.  “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding.  Why entrepreneurs struggle to understand how their brands work in the marketplace.  The importance of getting on the other side of the lens.  Who will be the future...

Jerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less.    In this episode, I’m sharing why it didn’t and won’t work out for him.  “Competing exclusively on price will eventually put you out of business.” IN THIS EPISODE 4 reasons undercutting prices won’t work.  What caliber of clients you’ll land if you lower your rates.  The reputation you will get among clients.  The long...

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually impact me. But, what if it was within your own company, email or social media account?   In this episode, we’re talking about what you as...

When Everyone Does What You Do Hosted by: James Patrick “But everyone is a photographer now.” That was told to me by a photographer as a reason why their business was struggling. Let’s talk about why this isn’t a valid reason.      “Ifl that is what you believe, then it’s going to be true.” IN THIS EPISODE The same thing James has heard for 20 years.  What you should believe about any industry.  The one thing that will keep you competitive in any market...

Dealing with POS Critics  Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques.   Today, let’s talk about how to navigate this and deal with these people.  “No one has the right to get between someone and something that they are passionate to pursue.” IN THIS EPISODE Realizing you won’t be good right when...

Avoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I’m exhausted and already on my third cup of espresso and it’s barely noon. Part of this is because it’s the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I’ve gained momentum and I’m starting the year ahead.    Well, this can lead to some burnout. So, that’s what we’re going to dive into in...