In this episode, we talk branding, influencers, gaining and working with corporate sponsors, marketing, and social media for photographers and artists. What is branding and what isn't?  How important is consistency and authenticity? What should photographers do and not do on social media? How to market yourself. Plus a lot more. Joey Lopez  is the Director of Brand Marketing at Lexar. He launched the Lexar Influencer Program, working with renowned photographers and videographers to increase brand awareness. Joey has been responsible for creating  digital and social media content and managing PR and event planning for Lexar's key product launches and trade shows. Joey is also an accomplished portrait and wedding photographer. Notable Links: Joey Lopez Website Joey Lopez Instagram The Brand Called You by Tom Peters, Fast Company, 1997 Seth Godin's Blog ***** This episode is brought to you by Lexar. For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world. Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels. Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence. I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world. To learn more about Lexar memory solutions, visit www.lexar.com. ***** This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters. Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment. And now, my listeners can get 10% off the Kase Filters Amazon page when they visit. beyondthelens.fm/kase and use coupon code BERNABE10 Kase Filters, Capture with Confidence.