During Episode 6 of Beyond the Rodeo, host Aubrey O'Quin is joined by Heidi Foy, founder of Bullfrog Creatives, and Katie Hollingsworth, founder of KRAVE Coaching, to share about the inaugural Coach's Edge Summit, presented by Smarty Rodeo, which was held on June 10, 2024 during the CNFR in Casper, Wyoming.  In this episode, our guests bring insightful discussions on the intricate process of college rodeo recruitment. Heidi shares her journey and the creation of essential tools designed to help high school athletes connect with college rodeo teams and coaches. Katie, offering a unique perspective as both a college rodeo coach's wife and a mother of a collegiate athlete, sheds light on the challenges families face when selecting the right college program for their young athlete. Together, they explore the significance of having a comprehensive resource to navigate the complexities of college rodeo recruitment, emphasizing the importance of finding a program that aligns with the student’s aspirations. Aubrey, Heidi, and Katie also highight Western Sports Foundation's impactful work within the rodeo community, speciifcally focusing on resources available for junior high, high school, and collegiate athletes. The conversation underscores the importance of mental performance coaching and support for athletes and coaches alike, especially through initiatives like the Coach's Edge Summit. Listen in to be inspired by the passion and dedication driving these efforts to new heights. Please note: this episode was recorded prior the 2024 Coach's Edge Summit. For more information about future opportunties with Bullfrog Creatives, KRAVE Coaching, or the Western Sports Foundation, please visit WSF.org or find Bullfrog and KRAVE on social media.