Join us on this exciting episode of Beyond the Rodeo as we sit down with Callie Adams, the Director of Events at Montana Silversmiths and longtime friend of Western Sports Foundation. Growing up in a family of big game outfitters, Callie developed a profound respect for nature and animal stewardship, which later led her to participate in 4-H and FFA, and compete in college rodeo and rodeo queen pageants. Callie shares her journey into the world of silversmithing, starting with an opportunity at the Wrangler National Finals Rodeo in Las Vegas, which blossomed into an 18-year career with Montana Silversmiths. Through her experiences, we explore her passion for rodeo, horses, and her influential role at Montana Silversmiths. Listen in as Callie takes us through her professional journey at Montana Silversmiths, from her beginnings in the marketing department under Judy Wagner's mentorship to her transition into a sales role. Discover how pivotal moments brought her back to the company, where she now balances marketing and sales, focusing on events and sponsorships. We also highlight the global reach of Montana Silversmiths' products, their presence in Western stores across the US and Canada, and the process of creating custom products like buckles and jewelry for customers. In this episode, we also explore the impactful partnership between Montana Silversmiths and WSF, showcasing their commitment to athlete wellness and community contributions. Callie shares stories of participating in fundraising events, such as "Dancing with the Rodeo Stars," which brought together the rodeo community in support of a great cause. From brainstorming creative ideas to receiving custom buckles as tokens of appreciation, this episode captures the essence of teamwork, creativity, and the joy of making a difference through meaningful collaborations.